Promotion is a necessary evil. I'd be much happier if I could just write, then have the magic word fairy spread the news that my book was out. She'd flitter to every ear and whisper how great my story is, a must read. And every reader would rush out and purchase their "keeper" copy.
Alas, that's not how it works in the real world. Ugh. So - every writer stresses over what works and what doesn't. At this point my philosophy is to promote my name and not just my work. I want folks to recognize my name right off and say, oh yeah, isn't that the writer who writes . . . .
I don't care if I make millions. I'm not in this business to make money, though I wouldn't mind making enough to pay off the credit cards. Ha ha. No, I write because the muse won't leave me alone. She constantly sits on my shoulder, whispering new plots even before I can finish old projects. Silly muse. But, as much as a writer has the "write gene", they also have the "share gene." They feel compelled to share their work and to that end they crave success. I love it when a reader tells me that I have moved them with my work. Comments of this nature give my work validation. My writing holds meaning for others as well as myself.
My goal for 2007? To write from the heart for each new endeavor.